For any online business, having good conversion rates is the ultimate foundation of high sales volume. Conversion rate can be defined as the ratio of total visitors to the visitors who performed desired actions whether it is to purchase some product from your online site or to download something. The measures for successful conversions are distinct for different internet businesses.
Today almost every internet business is in the run of employing effective methods that can improve their user conversion rates since higher the conversion rates higher are the chances to get return on investment. So where do you stand in this long run? What’s your idea to increase your conversion rate by 50%? More advertising? Producing more content? Investing more time, effort and money in your marketing strategy? Though all of these things are important at their place but for today’s customers a seamless experience is more important than anything.
Here comes Customer identity management technique in the picture and shows its cruciality in this growing digital market. cIAM is what that is responsible for delivering a smooth, flexible user experience that fascinates customers a lot and forces them to make a valuable purchase of your brand. Along with this identity management platform there are many ways that can improve your customer conversions more than you expected. Let’s see what are those ways:-
Say Goodbye to your long registration forms:-
As I said earlier a flexible customer experience is the first step to achieve more conversions. And in this process if you are still having a long registration forms asking too many questions then certainly your customer will abandon your form and leave your website. So if you haven’t ditched these long sign up forms then surely you are making a huge mistake.
Instead of using this hopeless traditional technique, allow your users to register themselves with their already existing social media accounts. With this you not only have a onclick registration but also save yourself from the false information that generally customers enter when they have to fill long registration forms.Hence make most of the use of this two step login feature known as Social Login feature to have a great customer experience.
Keep relevancy on top of the list:-
If a user finds nothing of his expectation that he has while registering on your site then the result is obvious, he will leave the site at that moment only. So don’t make such promises that you can not keep, Be expressive on the things that your business is actually offering. Since irrelevant targeting only frustrates customers and harms your business. Hence first understand your customers and then plan your strategy to convert them into a productive sale.
Include credibility indicators :-
Inclusion of credibility indicators such as customer reviews and ratings are definitely the chart- busters for having a great customer conversion rate. Since after gaining trust of our customer you will be able to sell him what you have. Without trust building there is no chance that you can increase your sales rate.
So these are very minor yet effective ways to make a strong conversion strategy and to offer a hurdle less experience that they remember forever.