Today the urge to manage identities has taken a leap from manually creating and holding identities to automating every process. Businesses know how important identities are and can be utilized for mutual benefit of both, businesses and customers.
Identities holds the key to various possibilities, which can reveal deeper secrets of customers. Previously, with the help of different technologies, horizons of identities were utilized and managed like registrations, analysis, data segmentation, data gathering for other applications etc.
Today identity management solutions have simplified this migrane of maintaining and managing different utilities for sake of a single resource. Although the pain is worth but in the atmosphere of automation no one wants to stay manual. It’s like sticking to manually opening garages when you can just press a button on remote and open if from a distance.
What is an identity management solution?
It is a system of processes which manages customer identities for a business. A business dealing in B2C field, needs to manage its customer’s identities which they acquire from customer registrations on their website.
Identity management solution as a utility has modules to help acquiring customers and further utilizing those registrations.
Customer registration as a module helps customers to register on website via traditional login or social login. Registration data is managed separately by identity management solution provider in a secure environment, hence securing customer data. Even if something happens to the website, customer data is safe with the provider.
As further benefits it also provides customer insights and data integration to other apps for businesses. With maximum support for different applications and services, importing data gets very easy.
Why businesses are opting?
Businesses find it resourceful as well as budget friendly, compared to individually opted solutions. Seeing how secure their customer’s data can be, is another reason behind adopting.
One of the most important factor is saving of time and resources over maintaining and managing if done inhouse.
That’s also one of the secrets of developing businesses today.