Landing pages- the cornerstone of a successful online marketing strategy are essential that to grabs your visitor’s attention and obliges them to complete a conversion. Landing page is basically the page where a visitor arrives after clicking upon an ad. Most of the marketers without proper knowledge often direct their PPC traffic to their homepage which can be a big mistake. Landing pages should be tailored to meet different needs. The main purpose of a landing page is to provide a quality experience to visitors and drive conversion with a targeted message specific to each user’s needs.
Well, you can see without a good landing page, Your business is bound to suffer, hence it should be designed as flawless as possible. In this post, I am going to accentuate some of the tips to create a winning landing page. Just have a look!
A simple, clean and organized design!
You know what influences your visitors the most, It’s the look, feel and overall structure of your landing page. The primary goal while designing a landing page should be inclined towards the demands of your visitors. Hence all the elements of your landing page should work towards the conversion objective, whether it is your signup form, making a purchase or downloading an E-book.
Make a smart use of colors and eye-catching images to create a high converting landing page. Be very careful with your button colors and make sure that there is a strong contrast between your button color and background.
Go Minimal !
Make your landing page clean and obvious without any distractions (fancy popups). It should provide all the necessary information without overdoing it. As you know sometimes too much information also overwhelms the visitors. So include only what is needed to encourage visitors to convert. The information that you put down on your landing page should be easily visible and should be important enough to guide your visitors down the funnel.
Don’t forget to make it mobile friendly!
In the age of mobile, it is natural that you make your landing page responsive. Having a mobile- friendly web page can double your conversions. Hence your page should look good on mobile devices, easy to navigate, fast loading and ultra clickable.
Keep your sign up forms short!
As an online marketer you want to collect as much information as possible and sign up forms are great source for that. But when it comes to landing pages, less is always more. So when creating a signup form for a landing page, include only those fields that are necessary. Don’t make it too long with some unwanted fields that you ask later on your Thank You page. Also you can check out signup form examples of big brands to understand how you should tailor the same on your website as well.
Therefore, these are some of the important points to keep in my mind while crafting a landing page for your website. Let me know what you think about them in the comment box below.