No wonder online users are very much careful when it comes to share their personal details but they don’t mind interacting with businesses on the cost of their privacy if they are getting something useful in return. A recent survey of IBM found that around 49% customers don’t mind if they are asked to share their personal information in return of some more relevant offers.
With relevant offers it doesn’t mean that if a customer looks for a product online, it follows him everywhere. Since relevant offers require lots of data mining efforts that too from more than one resources. In the long list of resources, Social media always top the charts. Social media is a huge source of information about customer’s interests, likes, dislikes etc. With the help of the usual human tendency of sharing whatever they like with the people known to them, businesses get really good analytics about customer interests. Businesses get an easy access to this data by allowing visitors to authenticate themselves with their already existing social identity with the help of Social Login.
Again, A survey found that around 88% users admitted that they provide fake information in registration forms, Social login in such cases is definitely the most efficient way to get reliable first party data. This article is the explanation of some ways that convince users to share their personal information by signing in via their social media networks. Let’s have them one by one:
Explain why Social Login is beneficial for them:
You can’t accept people to share their integrity just like that. First you need to assure them that their information are is safe with you and then you need to bribe them with some tricks like Social Log In. But most of the gathering don’t know about the concept of Social Sign in, hence first it is necessary to create the awareness around this subject. So provide a brief about the process to encourage people to sign into your web portal via their existing social media profiles.
Pacsun.com the popular retail clothing brand provides its visitors a simple straight forward benefit of adopting social login i.e. no need of memorizing passwords and usernames.
Offer Something in return:
What you give is what you get true!! By offering something really beneficial as an incentive in return of their Social Login, you can definitely boost up your sign ups. And this is the best approach to get huge amount of first party data.
Transparency is very important, as users must know how businesses are utilizing their personal information. To achieve transparency in your business, disclose your data collection in the privacy section and also allow users the access to terms and conditions related to it. The more you will be apparent with your users, the more they will trust you and share information with you.
All I can say is User Login data is Gold and Social Login is Platinum. Collecting this gold can lead to you plan successful marketing strategy. So follow these strategies for online data collection by ensuring that their data will not be misused anyhow.